how to create uncontested market space and make the competition irrelevant Kim, W. Chan text Boston Harvard Business School Press 2005 xi+238 p ; 24 cm You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd. W. Chan Kim Marketing Strategy 658.84 658.84 KIM b 1-59139-619-0 20250929040111 INLIS000000000002929 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)