na INLIS000000000002929 20250929040111 0010-0925000048 Blue ocean strategy (International Bestseller) : how to create uncontested market space and make the competition irrelevant / W. Chan Kim Kim, W. Chan xi+238 p ; 24 cm Renee Mauborgne Boston : Harvard Business School Press, 2005 658.84 658.84 KIM b 1-59139-619-0 Marketing Strategy You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd.