Kim, W. Chan Renee Mauborgne text Boston : Harvard Business School Press, 2005 You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd. Marketing Strategy URN:ISBN:1-59139-619-0