a decision-focused approach Walker, Orville C text Boston McGraw-Hill Irwin 2006 ed.5 xvi+346 p : table; graphic ; 25 cm This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control, Orville C. Walker Marketing Strategy Theory 658.840 1 658.840 1 WAL m 0-07-111674-5 20250929031836 INLIS000000000002928 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)