na INLIS000000000002928 20250929031836 0010-0925000047 Marketing strategy : a decision-focused approach / Orville C. Walker Walker, Orville C ed.5 xvi+346 p : table; graphic ; 25 cm John W. Mullins Harper W. Boyd Jean Claude Larreche Boston : McGraw-Hill Irwin, 2006 658.840 1 658.840 1 WAL m 0-07-111674-5 Marketing Strategy Theory This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control,