00767     2200229   4500001002100000005001500021035002000036245007500056100002200131250000900153300004100162700002000203700001900223700002500242260003900267082001400306084002000320020001800340650002300358650001100381520014500392INLIS00000000000292820250929031836  a0010-09250000471 aMarketing strategy :ba decision-focused approach /cOrville C. Walker0 aWalker, Orville C  aed.5  axvi+346 p :btable; graphic ;c25 cm0 aJohn W. Mullins  aHarper W. Boyd  aJean Claude Larreche  aBoston :bMcGraw-Hill Irwin,c2006  a658.840 1  a658.840 1 WAL m  a0-07-111674-5 4aMarketing Strategy 4aTheory  aThis book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control,