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 <rdf:Description xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:title>Marketing strategy : a decision-focused approach /</dc:title>
  <dc:creator>
   Walker, Orville C
  </dc:creator>
  <dc:creator>
   John W. Mullins
  </dc:creator>
  <dc:creator>
   Harper W. Boyd
  </dc:creator>
  <dc:creator>
   Jean Claude Larreche
  </dc:creator>
  <dc:type>text</dc:type>
  <dc:publisher>Boston : McGraw-Hill Irwin,</dc:publisher>
  <dc:date>2006</dc:date>
  <dc:language/>
  <dc:description>This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control,</dc:description>
  <dc:subject>Marketing Strategy</dc:subject>
  <dc:subject>Theory</dc:subject>
  <dc:identifier>URN:ISBN:0-07-111674-5</dc:identifier>
</rdf:Description>