Marketing strategy : a decision-focused approach / Walker, Orville C John W. Mullins Harper W. Boyd Jean Claude Larreche text Boston : McGraw-Hill Irwin, 2006 This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control, This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control, Marketing Strategy Theory URN:ISBN:0-07-111674-5